Some basic benefits of TechMR SMO services are:
Increased Brand Awareness & Positive Brand Building
Increase in website traffic
Higher Search Engine Ranks
Complements other media efforts
TechMR SMO includes
Target Market and Target Audience
Indeed, characterizing your objective market and target onlookers is the first and the most essential step in the SMO procedure. As every of the techniques, strategies and planning will rely upon who is the intended interest group and where the objective market is. Since the selection of Social Media to be utilized will rely upon the definition of these two essential factors, TechMR takes the additional consideration and efforts while understanding these perspectives from the customer or its organization. The golden rule in which TechMR believes for SMO is “If you Fail to Plan, you are Planning to Fail”.
Once the objective market and target onlookers are decided accurately, next stage is to set the goal to be accomplished. The goal can be to create and increase brand awareness, help consumers in decision making about buying a product or service, provide after-sales services and support. Understanding the SMO objective is important as all the efforts of the SMO process will be coordinated in conveying the said targets. Additionally the efforts required can only be evaluated once the targets are set up in place.
Deciding the right Social Media Mix
There are many SMO sites available, deciding on the right platform and mix is a must. If the business caters to the technology crowd. So it’s important to target a particular media mix based on the industry the client is in and type of audience the client wants to reach.
Eg. A shoemaker may not be able to have some interesting news articles or something which is of interest to consumers, in such cases one can create some funny videos related to shoemaker’s job and drive some interested people to the website.
Analyzing the results/traffic
The SMO process is a continuous process and one has to “Try, Learn and Optimize” as there is no single practice that works for all products and brands. The best way is to analyze the results, understand the consumer preference and modify your campaign accordingly if required. As some messages will be accepted and appreciated by consumers and some won’t deliver the desired results. Another appropriate approach to measure the results is to calculate the referral traffic one gets on a particular website. This can be easily done using tools like Google analytics or any such statistics tool.
The main difference between a Social Media and others is that you can’t buy “reach” or “leads” on the Social Web, the only way is to build and grow it. Indeed one can promote on Social sites, but then it’s a paid form and consumers react to them as advertisements only. So the strategies of Social Media need to be decided initially in a reasonable manner and in a very clear way. The SMO strategies and communication needs to be transparent so that it’s clear as to who has written a particular content, a customer, the company, a reviewer or anyone else. This will help to build the trust and confidence in the minds of consumer, reader or viewer. Eg: when we are watching a TV show and suddenly commercials starts coming we are aware that they are commercials, same way it should be clear to the person on the web that he / she is viewing a commercial, reviews, comments by third person or something else.
Relevance, Distribution, and Influence
Once the strategy is decided, we start submitting blogs, forums, reviews, videos, and other SMO communication to Social Media Websites in a way which is relevant and is influential. The distribution process needs to be closely monitored as replies and comments are to be answered regularly in a way that builds confidence and helps the visitor to get the right information at right time. The process should help consumer find, learn or do something which is of interest. The correct distribution process helps in building brand loyalty.