Social Media Optimization
What is “Social Media”? Recently, the internet and the online media has experienced a trend towards online social communities. Platforms and websites like YouTube, Facebook and many others have all flourished with various user generated content. The term used to describe these types of social-driven websites and their services is “social media”.
Social Media Optimization is related to internet marketing on several online media by smart way. SMO solution is designed in such a way that it significantly reduces and increases the cost of marketing and the brands/company’s presence on the internet respectively and helps to increase traffic on the website.
The main objective of SMO can be to increase the brand awareness, help consumers in decision making about buying a product or service, provide after sales services and support.
Understanding promotional activates and techniques involved in SMO process are:
Blogs or Blog communities are online Internet pages and Journal related to a particular topic which is of interest to either majority of the surfers or is on a particular niche topic which is targeted to a particular audience. Activity of adding or submitting a blog is called “blogging” and the one who does it is called as “blogger”. Blogs get their majority of the traffic through search engines which can smartly be diverted to a particular website for marketing purpose.
An Internet forum, or message board, is an online discussion site, where registered people to that forum share some information or ideas. The forum topics can vary from taking babies to school to how to run a business and so on. Forums help people to share their opinion and hence it becomes a more interactive form of marketing if used in a right way. As a consumer forum are a place where one can look answers for and as a marketer forums are the right place to convince the prospective customers of business.
Video submission is the process of submitting your unique company intro, publishing any products etc., to get a tremendous traffic in easiest way of marketing. Creating viral effect; even many of the companies involves the same technique to improve their online reputation. With the penetration and growth of Internet and broadband services across the world, viewing videos has become easy like never before. One can search for videos of his choice available on the net and get him / her entertained, educated or aware about a particular topic very easily. By submitting videos to various social sites like YouTube the marketer gets a chance to grab the best attention of the targeted consumers. Videos for social media marketing can be TV commercials, Product demo, or videos education and consumer about a product or service.
Articles can be a classified as Viral marketing technique and an Article published or submitted in one site can be replicated or republished by others by giving the credits to the rightful owner. An article not only helps to get direct traffic but also helps to increase SERPs because of the backlinks received from such articles. Search Engines specially Google loves such articles which are original and has some quality information to the users.